ASHI and MEDIC First Aid Blog

The local Chamber of Commerce is a popular networking resource for any small business, and our ASHI and MEDIC First Aid Training Centers report it's one of the best marketing tools they’ve found.

We’ve noticed a trend in compiling Training Center profiles to share in our ASHI and MEDIC First Aid newsletter: When asked “Of your business investments that cost less than $500, what has given you the best return?”, many TC directors are citing their membership in their local Chamber as a significant revenue generator.

American Business Magazine offers a Top Ten list of reasons why a business should take advantage of this local resource, compiled from Chambers across the country, including:

• Increase your visibility in the community. As a new member of the chamber of commerce, you will be listed in the chamber newsletter, e-newsletter, on Facebook and have the opportunity to be highlighted in other chamber publications. You also can grow your business by advertising with the chamber and sponsoring events. – Corpus Christi Chamber of Commerce in Texas
• Create networking opportunities.Chambers have numerous committees and serving on one of them provides numerous networking opportunities as well as professional leadership development. – Columbia County Chamber of Commerce in Georgia
• Make business contacts.The chamber’s most fundamental mission is to generate more business activity for the community. The chamber initiates more business-to-business commerce and more opportunities for networking and connecting local professionals than is available through most other local organizations. – Spartanburg Area Chamber of Commerce in South Carolina
• Acquire customer referrals.Every day, your local chamber receives calls from individuals and businesses looking for potential vendors, and chamber members typically recommend chamber members. – Chattanooga Area Chamber of Commerce in Tennessee
• Chamber events and programs.Chamber events and programs provide members with great opportunities to get to know new people and expand their prospect base. Chamber events are innovative and fun ways to help members meet potential customers, clients and vendors— and generate new business leads. – Beverly Hills Chamber of Commerce in California

The article includes some revealing statistics as well:

“If a consumer knows a small business is a member of its local chamber, the business enjoys a 44 percent increase in its consumer favorability rating, a 51 percent increase in consumer awareness, a 57 percent increase in its local reputation and a 63 percent increase in the likelihood that consumers will patronize the business in the future.”

Next time you’re strategizing your Training Center marketing plan, consider adding your local Chamber of Commerce to your list of potential marketing avenues.

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