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Welcome to the September, 2019 issue of the ASHI and MEDIC First Aid newsletter!
Each issue features articles about topics such as new programs and products,
regulatory updates, TC portal tech tips, current promotions, and Training Center profile articles so you can learn more about your peers.

What's New

WhatsNew_225x152Closed Captioning for Videos and New Online Store Features

New Closed Captioning Options

Bill Rowe here. I'm just going to come out and admit it: I was in my elementary school AV Club. I imagine half of you reading this are nodding your heads in agreement and the other half recognize it only from fading references.

The holy grail of AV equipment back in the day was the 16mm sound projector. It was what allowed you to bring moving images into the classroom. However, it required some technical competence to keep the hot projector bulb from spectacularly melting the threaded film stock… among other things.

Fast forward through 8mm film, Betamax, VHS, laser-disc, and DVD… to the internet today, where almost everyone has easy and instantaneous online access to thousands of videos, at any time.

Even for the most up-to-date ASHI and MEDIC First Aid program videos.

I’m not talking about something that’s coming; I’m talking about now. Did you know the ASHI or MEDIC First Aid training program you own comes with digital instructor rights to use streaming video, our desktop/laptop player, and our mobile app?

Instructors can stream program video segments directly from Otis using a desktop or laptop with high-speed internet access.

What’s that? Sketchy internet where you’re going? No problem, explains Steve Barnett, Director of Program Management. Both our desktop video player and mobile app allow you to download a local copy of the video, so you have it with you, wherever you go. No internet required.

Then there’s the playlist feature. What’s a playlist? Well, you know how the ASHI and MEDIC First Aid programs have both core and supplemental topics? You can now create a playlist that includes all of the desired supplemental topics you want to add for a particular group. During class, your video segments come up in order without having to search through all of the other topics. And you can save the playlist. Imagine having custom playlists for all of the groups you provide training for.

To go along with all of this, we have added new closed captioning features to both streaming and the desktop video player. In addition to the English subtitle option already available for streaming video, we have added the option to display Spanish subtitle closed captioning for our core programs. For the Desktop Video Player (DVP), we have added closed caption options for both English and Spanish for our core programs.

Our core programs are:

ASHI

  • CPR and AED
  • Basic First Aid
  • Basic Life Support (BLS)
  • Pediatric
  • Bloodborne Pathogens

 MEDIC First Aid

  • BasicPlus CPR, AED, and First Aid for Adults
  • CarePlus CPR and AED
  • PediatricPlus CPR, AED, and First Aid for Children, Infants, and Adults
  • Bloodborne Pathogens

For both streaming and DVP, the following specialty programs are available in English only:

  • Use and Administration of Epinephrine Auto-Injectors
  • High-Performance CPR 
  • Advanced Bleeding Control 
  • CABS

The new version of the Desktop Video Player (v2.5.3)  is now available for download. It can be accessed via the Video Player screen in your TC or Instructor Portal.

Special thanks to ASHI instructor Peggy Anuszewski of Landes Emergency Training Services in Bradenton, FL, who sent us a note about her classes, which have a mix of English- and Spanish-speaking students:

“On many occasions, I have seen English-speaking clients whispering in Spanish to their coworkers during the video for clarification on some parts of the program. I thought, ‘Hey, if they could follow better with subtitles in Spanish, it would enhance their learning, understanding, and comprehension without a disruption to others in class.’ I would like to suggest that you produce BLS, CPR, and/or First Aid videos that are audible English, but SUBTITLED in Spanish.”

We thought that was a great idea, too. Thanks, Peggy, for taking the time to reach out with a suggestion that will improve the training experience for Spanish-speaking students at all our TCs.

C’mon and join the digital revolution! Once you’ve tried it, you’ll wonder how you ever lived without it. To learn more, check out this article or call one of our technical support specialists at 800-447-3177 to help you get started right away.


Improved User Experience for Our Online Store

Beginning September 17, you’ll find some new features and an improved user experience for the ASHI and MEDIC First Aid online store.

  • Mobile device compatibility: Get out from behind your desktop and place your orders from wherever you are.
  • Faster search feature: Find what you need more quickly with our improved search functionality.
  • One-button pay option
  • Access to frequently purchased items

Next time your need to stock up for your classes, try an online order through our improved store. Of course, you are always welcome to place your order by calling 1-800-447-3177 as well.

Promotions

Upcoming Promotions_225x152_919Coming Soon: Free Shipping Promo from HSI!

Now that everyone is back from summer vacation, it’s time to get back to business. Let us help you stock your Training Center shelves with an upcoming free ground shipping offer:

From September 15-21, 2019, you’ll get free domestic ground shipping when you use promo code GRSHIP19 at checkout for any order for $250.00 or more. Order online or call 1-800-447-3177.

Get your shopping cart loaded up and place your orders for student completion packs and other HSI-produced materials beginning Sunday, September 15, 2019!

Terms & Conditions:
Offer valid September 15-21, 2019. Receive free ground shipping for any order of $250.00 or more. Must use promo code GRSHIP19 when ordering. Offer valid for domestic U.S. ground shipping only. Does not apply to international orders or expedited shipping options. Available for online or call-in orders at 800-447-3177. Not available for previous purchases or third-party merchandise. Cannot be combined with other offers.

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Client Services Corner

Client Services_240x135The Evolving World of ASHI and MEDIC First Aid Client Services

An appreciation from Nancy Liebig, VP of Client Services, Technical Support

A lot of things have changed over the last 10 years, and the support the Client Services team offers is no exception. 10 years ago, the Client Services team primarily placed orders, researched shipments, and handled returns. Heading into 2020, the team has become much more technical in the support we offer. Most of our interactions involve researching technical issues or helping educate clients on how to navigate the TCM and instructor portals to manage their training. We do miss the simpler times when technology was less pervasive, but, like you, we have had to evolve and expand our support offering to meet the changing world we live in.

The team we have supporting our instructors and Training Centers has had to grow and expand their skill set to incorporate expertise in the online tools, processes, and information available to you so they can advise you how to best incorporate these into your daily operations.

But our goal of leveraging technology has never been to minimize human interaction. In fact, that is the one thing that has remained constant over the last 10 years - we do truly enjoy our customer interactions!  We now focus on educating clients on how they can more easily and efficiently manage their instructors and training. There is a LOT that’s offered, and we want to help you take full advantage of all the tools available to you. While we still are happy to take orders, research shipments, and/or handle a return, the calls related to those tasks have declined while the calls about learning a portal tool or helping find an easier way to manage training have increased.

I am proud of the exceptionally knowledgeable team we have and the way they have embraced learning and understanding our technology-based offerings so they can, in turn, help you. I’d like to dedicate this article to giving them the limelight and acknowledgement that they deserve. They’ve truly become experts who then educate others. Just like our instructors' passion for training others to protect and save lives, we have a passion to help educate others on how to run their training programs the most effective and efficient way possible. While we’re still growing and still learning every day, we relish the chance to help you learn, grow, and understand new options that can help make managing your training a bit easier.

Please do call us and let us help you understand all that HSI has to offer in the portals, with our products, and with our processes. We absolutely live to educate and help expand knowledge. I imagine this is exactly aligned with how you view your role in emergency care training – you love to educate, too! 

We look forward to hearing from you.

Training Tips

Training Tips_225x152What Is "Adequate" in Workplace Emergency Care Training?

Paragraph 1910.151(b) of the Occupational Safety and Health Administration (OSHA) general industry standard on medical services and first aid states:

“In the absence of an infirmary, clinic, or hospital in near proximity to the workplace which is used for the treatment of all injured employees, a person or persons shall be adequately trained to render first aid. Adequate first aid supplies shall be readily available.”

As CPR and first aid instructors, we are familiar (we hope) with this regulation, as it drives much of the general industry training we do on a daily basis. Today, let’s focus on one simple word with a complicated meaning in this context: ADEQUATELY.

OSHA does not specifically define what “adequately trained” means. Webster’s Dictionary defines adequate as:

“Sufficient for a specific need or requirement”

That definition aligns with the long-standing OSHA guidance that a comprehensive workplace first-aid program should be designed to reflect the known and anticipated risks of the specific work environment, and that first-aid providers should receive training and periodic refresher courses on first-aid skills and knowledge suitable to their specific workplace.

ASHI and MEDIC First Aid certification requirements include core training content, which is based on a consensus of scientific evidence and best practices that reflect the minimum knowledge and skills necessary to respond to life-threatening emergencies. The programs also include supplemental training content that may be added by the instructor as desired or required. This supplemental content is clearly identified in our program Instructor Guides and positioned where it can be seamlessly added to the core content within the appropriate lesson.

Supplemental content allows instructors to customize ASHI and MEDIC First Aid programs to help employers address the unique conditions or potential hazards of the work environment and ensure their employees are adequately trained to provide first aid. For example, if the mechanical components of machinery in the workplace present a potential amputation hazard or if an amputation has been previously documented, the supplemental topic “Amputation” in the section on Sudden Injury should be incorporated into the training program. Note that, if an employee is expected to provide first aid as part of his or her job duties, he or she is also covered by the requirements of the Occupational Exposure to Bloodborne Pathogens standard (29 CFR 1910.1030). That standard includes specific training requirements that are supplemental to the CPR, AED, and First Aid certification requirements of ASHI and MEDIC First Aid. Keep in mind that adding supplemental content will lengthen your class time, so adjust your schedule as needed. 

As you set up your next class, work with the employer to ensure you are covering topics that meet the potential threats in their workplace. As they identify those hazards, take advantage of the supplemental content provided by ASHI and MEDIC First Aid programs to deliver the best and most effective class you can!

Marketing Tips

Marketing Tips_225x152The Marketing Power of Real Words from Real People, Like You

Marketers have lots of ways to get their message across; yet a well-executed tagline and eye-catching photos don’t guarantee the power to persuade like a first-hand, “been there, done that myself” testimonial.

In other words, don’t let your TC miss out on your own most effective advertising: the voices of you and your ASHI and MEDIC First Aid peers!

From life-and-death rescue scenarios to exciting stories about making do with limited resources when responding to a medical crisis, emergency care is actually a pretty compelling topic. And no one can bring the passion about why emergency care training is so important like an instructor.

That’s why we added a video stories page to the marketing resources on our website, and wow, have our ASHI and MEDIC First Aid instructors stepped up! We’ve loved the videos you’ve shared for our project launch question: What inspired you to become an emergency care instructor? You have made the case about the importance of CPR, AED, and first aid training, and we hope all our TCs are sharing these video clips with potential customers to get the word out that emergency care training saves lives.

If you haven’t uploaded a video yourself yet, give it a try! If the current question doesn’t inspire you to respond just yet, keep your eyes open for an announcement of a new page with a new question coming your way soon.

More of a reader than a video watcher? We’ve got something new for you to share as well. On our website, you’ll find a new case study of an interview we did with a satisfied, community college-based TC director who relies on ASHI and MEDIC First Aid to provide her students with training that’s easy to learn and remember, and streamlined administration for her customers to process their employee certifications.

It’s the first entry on our Resources page here. Check it out and then share the link with your customers to show them the flexible, effective training they’ll get when they choose you and ASHI and MEDIC First Aid for their training and compliance needs.

Good Samaritan Stories

GoodSam_225x152Good Samaritans Making a Difference 

Is there anything more satisfying than learning that one of your students used their skills to help someone in need? Here’s just a sample of some Good Samaritan stories we’ve heard recently from our ASHI and MEDIC First Aid instructors.

Cynthia Stubbins of Premium CPR in Cypress, TX let us know about her ASHI students Karen Saldivar and Kaolis Castillo. This dynamic duo knew just what to do when a student at their preschool suddenly collapsed from a febrile seizure this past February. They kept their cool throughout the event, remaining with the child until the arrival of EMS and the parents. Recognizing an emergency, taking appropriate action, and following it through to the end kept their precious charge safe and sound until more advanced help arrived.

Sgt. Tami Hemminger, PA DOC Training Academy in Elizabethtown, PA is proud of her student, Corrections Officer Matthew Losiewicz, who came to the aid of a man lying in a parking lot at the River House Grill on July 17, 2019. Officer Losiewicz, then still an officer trainee, saw that the man was unable to get up and quickly rendered aid, using the basic first aid techniques he had recently learned at the Training Academy.

After tending to the man and remaining with him for several minutes, the gentleman was able to stand with the assistance of Officer Losiewicz, who then helped him to his vehicle.

“All contact staff receive BFA/CPR training during Basic Training...Since contact staff are often the first responders to an emergency inside corrections facilities, they have to be skilled and proficient to handle a wide variety of situations,” says St. Hemminger.

Dr. J. Hudson Garrett Jr., President and Chief Executive Officer of Community Health Associates, LLC in Atlanta, GA, prepared his student Marvin Chavajay of the City of Chamblee Police Department Auxiliary with the training he needed to respond to someone in need.

Auxiliary Officer Chavajay was leaving church on August 15, 2019 when he saw a group of people trying to help a teenager in distress. The girl was lying in a chair and having great difficulty breathing. After retrieving his first aid kit from his car and donning his gloves to render aid, he saw the girl suddenly become unresponsive. Her breathing stopped, her skin was cold, and she did not respond when he spoke to her.

Auxiliary Officer Chavajay directed a bystander to activate EMS and began to perform CPR. During his second round of rescue breaths, the young lady became responsive again. He put her in the recovery position to protect her airway, and asked her questions such as her name, her parents' names, and whether she knew where she was. He kept her engaged this way until the DeKalb County paramedics arrived.

Dr. Garrett would also like to acknowledge Lt. Guy Antinozzi, who is the sworn officer responsible for leading the Chamblee Police Department Auxiliary, as well as Civilian Leader Jason Apple, for their leadership in ensuring all their team members receive the emergency care training they need.

If you have a student you would like to honor, we can help! Fill out our Good Samaritan form and we’ll send you a certificate you can present to your student.

From all of us at HSI, thank you and great job to these wonderful students and instructors! You’re making a lifesaving difference in your workplaces and communities and we couldn’t be prouder.

Customer Spotlight

CustomerSpotlight_225x152Training Center Profiles

Meet Your Peers

Running your own Training Center is both rewarding and challenging. Read on to learn how your peers get it all done and the lessons they’ve learned along the way.

Code One Training Center 72dpi (2)

 

TC Name: Code One CPR, LLC, Murfreesboro, TN. www.codeonecpr.com

Director: Karl Daigle

How long have you been in business?

10 years, with 5 years as an external, for-profit ASHI TC

What is the biggest challenge for you and your business?

Finding ways to stay relevant to our client base between the two-year certification period.

What do you do to market your training business?

Online marketing, direct mail, trade shows, and over-delivering on our services

Based on what you know now, what advice would you have given yourself when you were starting out?Code One_2

Be patient. Growth typically follows [after] establishing trust within the industries you are marketing to.

What are your plans for your Training Center for the next 5-10 years?

Continued growth locally and regionally

Of your business or training investments that cost less than $500, what has given you the best return?

The discipline to do the hard or non-glamorous tasks even when I didn't feel like it.

What strategies have proved to be a waste of time and money?

Door-to-door marketing (at least in the beginning)

Where do you go to stay current with the latest industry information and knowledge?

HSI blog, AHA updates, and online medical publications

Can you share a favorite Good Samaritan story about your students?

We have a client who made a save at their law office only a few months after a refresher course taught by one of our instructors. The gentleman who was saved was heading home early for the day. [He recalls] pressing the down button to call the elevator to his law firm's 22nd floor, then the next thing he remembers is waking up to his co-workers surrounding him. [One of them] had witnessed him collapse and leapt in to action. These employees called 911, grabbed their AED, and began CPR. The patient was shocked 2-3 times prior to [the arrival of] EMS. He was successfully resuscitated before additional help arrived. The story made the news and my company presented the rescuers with an award. Such a great outcome and the whole reason why we are here!

Code One_1

AllAboutCaring_logo

TC Name: All About Caring, LLC, Carson City, NV allaboutcaring.org

Director: Betty McKay Bachman

How long have you been in business?

8 years, with 6 years as an external, for-profit ASHI TC. I have been in nursing for 30 years and have been a licensed administrator for 25 years. About 10 years ago, out of frustration from not being able to find trained staff for my facility, I started the transition [to] creating my own business [to] train the very folks I had such trouble finding. The rest is history. I retired from administration and now spend my days training CPR, medication management, ServSafe, and dementia care.

What is the biggest challenge for you and your business?

Competing with the American Heart Association for business. They have a big footprint, and I work hard to show the public that we can provide an alternative at a lower price with great customer service.

What do you do to market your training business?

My target audience has been assisted living facilities. Since they generally have a high turn-over rate, I strive to lessen their workload by keeping their staff up to date [as quickly as possible]. I have a website and send out a monthly email calendar to all assisted living facilities in northern Nevada, [as well as] skilled nursing facilities and schools.

My goal is to provide great training to those who care for others. My instructors and I travel across all of northern Nevada to train folks even in tiny towns who would not otherwise have a means [for] getting trained. Since it is written into [Nevada’s regulations for medical facilities and other related entities] that you must have certain training to open and remain in good standing in the group care / assisted living facilities, this is a BIG DEAL for them. Without the support of my detail-oriented husband Lynn, who oversees the management of the company, and our two instructors Diana Roberts, RFA and Greg Gonzalez, CPR and ServSafe instructor, we could not cover as many miles as we do. They are the best and go that extra mile to make sure each student gets the best training possible. 

Based on what you know now, what advice would you have given yourself when you were starting out?

Always have a business card with you. Develop a website. Join any organization available [for networking]. Jump in and be a part of your community.

What are your plans for your Training Center for the next 5-10 years?

Continued growth within skilled nursing facilities and assisted living facilities. I hope to train at least two more instructors to expand my [offerings].

Of your business or training investments that cost less than $500, what has given you the best return?

Networking professional organizations to make them aware of our services. Customized CPR face shields given to each student upon completion of training. Also making [a regular] route of marketing visits with small plates of cookies, etc. The different staffs love the treats.

What strategies have proved to be a waste of time and money?

Paper mailings. [Cold] calls.

Where do you go to stay current with the latest industry information and knowledge?

AHA, ASHI publications, ARC publications

Can you share a favorite Good Samaritan story about your students?

Soon after one of my students completed training, [she came upon] a horrific traffic accident in a rural area. She rendered first aid within her scope of practice until the EMTs arrived. All the patients recovered. My student called me soon after to express how grateful she was to have been trained and able to save a life.

CPR Class_AllAboutCaring

We want to hear from you!

Share your wisdom with your TC peers by completing one of our 15-minute profile surveys.

If your TC provides training for individuals or organizations for a fee, click the "External TC" button. For those TCs that offer training for employees/members at no charge, choose "Internal TC."

External TC     Internal TC

Contact Us

ContactUs_225x152How to Reach Us

Phone: 1-800-447-3177

Email: emergencycare@hsi.com

Website contact page: https://emergencycare.hsi.com/contact-us

Facebook: https://www.facebook.com/ASHIandMedicFirstAid/

Twitter: https://twitter.com/ashimedic (@ashimedic)

LinkedIn: https://www.linkedin.com/showcase/american-safety-&-health-institute/

Instagram: https://www.instagram.com/ashiandmedicfirstaid/

Note to those on social media: If you’re already following HSI, be sure to add the ASHI and MEDIC First Aid pages as well! Remember to tag your posts with #ASHICPR and #MFACPR.

Health & Safety Institute  1450 Westec Drive    Eugene  OR  97402  United States 

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