Training Center Profiles
Meet Your Peers
Running your own Training Center is both rewarding and challenging. Read on to learn how your peers get it all done and the lessons they’ve learned along the way.
.jpg?width=532&upscale=true&name=Code%20One%20Training%20Center%2072dpi%20(2).jpg)
TC Name: Code One CPR, LLC, Murfreesboro, TN. www.codeonecpr.com
Director: Karl Daigle
How long have you been in business?
10 years, with 5 years as an external, for-profit ASHI TC
What is the biggest challenge for you and your business?
Finding ways to stay relevant to our client base between the two-year certification period.
What do you do to market your training business?
Online marketing, direct mail, trade shows, and over-delivering on our services
Based on what you know now, what advice would you have given yourself when you were starting out?
Be patient. Growth typically follows [after] establishing trust within the industries you are marketing to.
What are your plans for your Training Center for the next 5-10 years?
Continued growth locally and regionally
Of your business or training investments that cost less than $500, what has given you the best return?
The discipline to do the hard or non-glamorous tasks even when I didn't feel like it.
What strategies have proved to be a waste of time and money?
Door-to-door marketing (at least in the beginning)
Where do you go to stay current with the latest industry information and knowledge?
HSI blog, AHA updates, and online medical publications
Can you share a favorite Good Samaritan story about your students?
We have a client who made a save at their law office only a few months after a refresher course taught by one of our instructors. The gentleman who was saved was heading home early for the day. [He recalls] pressing the down button to call the elevator to his law firm's 22nd floor, then the next thing he remembers is waking up to his co-workers surrounding him. [One of them] had witnessed him collapse and leapt in to action. These employees called 911, grabbed their AED, and began CPR. The patient was shocked 2-3 times prior to [the arrival of] EMS. He was successfully resuscitated before additional help arrived. The story made the news and my company presented the rescuers with an award. Such a great outcome and the whole reason why we are here!


TC Name: All About Caring, LLC, Carson City, NV allaboutcaring.org
Director: Betty McKay Bachman
How long have you been in business?
8 years, with 6 years as an external, for-profit ASHI TC. I have been in nursing for 30 years and have been a licensed administrator for 25 years. About 10 years ago, out of frustration from not being able to find trained staff for my facility, I started the transition [to] creating my own business [to] train the very folks I had such trouble finding. The rest is history. I retired from administration and now spend my days training CPR, medication management, ServSafe, and dementia care.
What is the biggest challenge for you and your business?
Competing with the American Heart Association for business. They have a big footprint, and I work hard to show the public that we can provide an alternative at a lower price with great customer service.
What do you do to market your training business?
My target audience has been assisted living facilities. Since they generally have a high turn-over rate, I strive to lessen their workload by keeping their staff up to date [as quickly as possible]. I have a website and send out a monthly email calendar to all assisted living facilities in northern Nevada, [as well as] skilled nursing facilities and schools.
My goal is to provide great training to those who care for others. My instructors and I travel across all of northern Nevada to train folks even in tiny towns who would not otherwise have a means [for] getting trained. Since it is written into [Nevada’s regulations for medical facilities and other related entities] that you must have certain training to open and remain in good standing in the group care / assisted living facilities, this is a BIG DEAL for them. Without the support of my detail-oriented husband Lynn, who oversees the management of the company, and our two instructors Diana Roberts, RFA and Greg Gonzalez, CPR and ServSafe instructor, we could not cover as many miles as we do. They are the best and go that extra mile to make sure each student gets the best training possible.
Based on what you know now, what advice would you have given yourself when you were starting out?
Always have a business card with you. Develop a website. Join any organization available [for networking]. Jump in and be a part of your community.
What are your plans for your Training Center for the next 5-10 years?
Continued growth within skilled nursing facilities and assisted living facilities. I hope to train at least two more instructors to expand my [offerings].
Of your business or training investments that cost less than $500, what has given you the best return?
Networking professional organizations to make them aware of our services. Customized CPR face shields given to each student upon completion of training. Also making [a regular] route of marketing visits with small plates of cookies, etc. The different staffs love the treats.
What strategies have proved to be a waste of time and money?
Paper mailings. [Cold] calls.
Where do you go to stay current with the latest industry information and knowledge?
AHA, ASHI publications, ARC publications
Can you share a favorite Good Samaritan story about your students?
Soon after one of my students completed training, [she came upon] a horrific traffic accident in a rural area. She rendered first aid within her scope of practice until the EMTs arrived. All the patients recovered. My student called me soon after to express how grateful she was to have been trained and able to save a life.

We want to hear from you!
Share your wisdom with your TC peers by completing one of our 15-minute profile surveys.
If your TC provides training for individuals or organizations for a fee, click the "External TC" button. For those TCs that offer training for employees/members at no charge, choose "Internal TC."
|