Training Center Profiles
Meet Your Peers
Discover what your peers are thinking about the emergency care industry, the challenges their TCs face, and the solutions they’ve found in their quest to make their workplaces and communities safer.
TC Name: ABC Medical Services
Brand: ASHI and MEDIC First Aid
Director: Robin Robertson
City, State: Fresno, CA
Website: www.abcmedicalservices.org
Type of Training Center: External (Training for individuals or organizations for a fee)
Business Structure: Sole proprietor
How long have you been in business?
13 years
What is the biggest challenge for you and your business?
Expenses, finding new customers, and recognition of the ASHI and MEDIC First Aid programs
How do you market your business? (ranked in order of importance)
- Website
- Direct mail
- Online advertising
What strategies or investments have proven to be a waste of time and money?
Local TV advertising. I got an inexpensive spot on a local station and didn't get one single call from the spot.
Based on what you know now, what advice would you have given yourself when you were starting out?
Give yourself a larger marketing budget.
Where do you see your business and the emergency care training industry in the next 5-10 years?
Our TC continues to grow slowly each year, but changes in training requirements from AHA and other organizations will affect that growth and will determine the direction of emergency care training.
Of your business or training investments that cost less than $500, what has given you the best return?
Little giveaways like face shields or first aid kits.
Where do you go to stay current with the latest industry information and knowledge?
Newsletters, emails, industry websites
What are some of the most common misconceptions or mistakes you have seen/heard in your career?
The most common concern is that, if CPR doesn't work, we have somehow killed the patient.
Can you share a favorite Good Samaritan story about your students?
I held a class for a group of scouts on a Saturday. The very next day I got a call from a mother thanking me for teaching her son how to do abdominal thrusts, which he used to save his grandfather at a family dinner.
TC Name: AAR Aircraft Services
Brand: ASHI and MEDIC First Aid
Director: Debbie Moffett
City, State: Oklahoma City, OK
Type of Training Center: Internal (Training for employees/members at no charge)
Business Structure: For-profit corporation
How long have you been in business?
More than 40 years; 0-2 years as an ASHI and MEDIC First Aid TC
Where do you see your business and the emergency care training industry in the next 5-10 years?
Growing
Based on what you know now, what advice would you have given yourself when you were starting out?
Practice more with the program videos.
What are some of the most common misconceptions or mistakes you have seen/heard in your career?
Too many to list
Of your business or training investments that cost less than $500, what has given you the best return?
Our ASHI and MEDIC First Aid training programs
Where do you go to stay current with the latest industry information and knowledge?
Internet research
Is emergency care (or other workplace safety) training your primary job function at your organization?
Yes
What is the biggest training challenge at your company?
Employee downtime
What has your company done to make safety part of the day-to-day culture?
Safety concerns are discussed every day, on every shift.
Please share a success story about how you increased corporate leadership buy-in and support for your emergency care training efforts.
We are fortunate to have a great support team of managers who believe in this journey.
What is the most difficult part of managing an internal Training Center?
Employee scheduling
Can you share a favorite Good Samaritan story about your students?
Five of our employees have suffered cardiac incidents onsite, and we were able to care successfully for them prior to transport to the hospital. All five are back at work and doing great.
We want to hear from you!
Share your wisdom with your TC peers by completing one of our 15-minute profile surveys.
If your TC provides training for individuals or organizations for a fee, click the "External TC" button. For those TCs that offer training for employees/members at no charge, choose "Internal TC."
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