Training Center Profiles
Meet Your Peers
Discover what your colleagues are thinking about the emergency care industry, the challenges their TCs face, and the solutions they’ve found in their quest to make their workplaces and communities safer.
TC Name: CPR & Safety Classes of RI, Coventry, RI. www.CPRinRi.com
Director: David Lavallee
How long have you been in business? 20 years as an external, for-profit ASHI and MEDIC First Aid TC
What is the biggest challenge for you and your business?
Finding new customers
How do you market your business?
Website, direct mail, and online advertising
Based on what you know now, what advice would you have given yourself when you were starting out?
Recognition doesn’t happen overnight. It takes long hours, hard work, commitment, blood, sweat, and tears.
Where do you see your business and the emergency care training industry in the next 5-10 years?
Increasing in the number of people trained, better awareness, and more placement of accessible AEDs
What are some of the most common misconceptions or mistakes you have seen/heard in your career?
Previous instructors giving students wrong or out-of-date information. Also, instructors scaring students with “war stories” and wrong information.
Of your business or training investments that cost less than $500, what has given you the best return?
Word of mouth. Show your commitment and passion for training and your students will tell others. One individual taking a class resulted in them referring a friend who needed to train 20-60 people.
What strategies have proved to be a waste of time and money?
“Blanket” mailings. We do targeted, specific mailings that work better.
Where do you go to stay current with the latest industry information and knowledge?
Websites, conferences, and webinars
Can you share a favorite Good Samaritan story about your students?
Three cardiac arrest saves within 9 months with a shock from an available AED with ROSC and consciousness BEFORE EMS arrival!! One of the students received the Red Cross hero award, but it was actually ASHI training.
TC Name: Bradley Emergency Services Consulting LLC, Edgewater Park, NJ www.bradleyemsconsult.com
Director: John Joseph Brown
How long have you been in business? 5 years as an internal, sole-proprietor ASHI TC
Based on what you know now, what advice would you have given yourself when you were starting out?
Be a better planner, know the area that you are marketing to and your direct competition, and be fully prepared for every meeting.
Where do you see your business and the emergency care training industry in the next 5-10 years?
Expanding, and becoming a premier leader within our direct area. We also plan on pushing more ASHI programs on a national level.
Of your business or training investments that cost less than $500, what has given you the best return?
A good mobile phone! That's my lifeline on the road most of the day.
What strategies have proved to be a waste of time and money?
Email marketing. Many email marketing sites promise that emails are delivered, not sent to spam. We have tried several and found most a waste of time.
Where do you go to stay current with the latest industry information and knowledge?
ASHI website, our peers, and our employees
What are some of the most common misconceptions or mistakes you have seen/heard in your career?
I have personally made the mistake of wanting to give up, but being my own boss is very rewarding and I use that as a "push" each day.
What is the biggest training challenge at your company?
Budget, travel time, coordinating training across multiple locations
What has your company done to make safety part of the day-to-day culture?
We clean every day around the office!
Please share a success story about how you increased organizational leadership buy-in and support for your emergency care training efforts.
I will be honest and just say that I push myself harder each day.
What is the most difficult part of managing an internal training center?
Working within a limited budget. Many times, the cost of materials is an issue; some of our clients pay at the end of the program or with a purchase order, rather than up front.
TC Name: Melrose CPR, Arlington, TX www.melrosecpr.com
Director: Melanie Rose
How long have you been in business? 6 years, with 0-2 years as an external, sole-proprietor ASHI and MEDIC First Aid TC
What is the biggest challenge for you and your business?
Finding additional quality trainers to assist with our growing business demands
How do you market your business?
Website, ads in local publications, offering a free public class, and heavy promos on social media
Based on what you know now, what advice would you have given yourself when you were starting out?
Be firm in my pricing. I lowered my prices to be competitive, but I lost a lot of money. Once I raised my prices and focused more on quality training and less on discounts, business was booming.
Where do you see your business and the emergency care training industry in the next 5-10 years?
For my business, having multiple locations across the state. For the industry, growing and definitely expanding in first aid or disaster relief training for laypeople.
What are some of the most common misconceptions or mistakes you have seen/heard in your career?
Someone who thinks that they know CPR because they work in a medical facility. In class, we can usually assess skill level pretty quickly to determine if this is true, and many times it's not.
Of your business or training investments that cost less than $500, what has given you the best return?
Social media advertising
What strategies have proved to be a waste of time and money?
Email marketing
Where do you go to stay current with the latest industry information and knowledge?
ASHI, AHA, and Red Cross
Can you share a favorite Good Samaritan story about your students?
In a first aid class, one of the students experienced low blood sugar and was becoming incoherent. The class was able to help immediately based on what we just learned.
TC Name: Bravo Zulu Safety Services PH, City of Navotas, Philippines. www.bravozuluph.simplesite.com
Director: Alphipany G. Roque
How long have you been in business? 5 years, with 0-2 years as an internal, sole-proprietor MEDIC First Aid TC
Based on what you know now, what advice would you have given yourself when you were starting out?
That, if you want to succeed, you must try things even if it seems hard in the beginning.
Where do you see your business and the emergency care training industry in the next 5-10 years?
In the next 5-10 years I want to expand my TC externally and bring on additional instructors.
What strategies have proved to be a waste of time and money?
In my experience, no strategy is ever really proved to be “just a waste of time and money.”
Where do you go to stay current with the latest industry information and knowledge?
ASHI/MEDIC First Aid TC Portal dashboard, and reference books
Can you share a favorite Good Samaritan story about your students?
Most of my students are from our Volunteer Emergency Response, helping those injured in emergencies and accidents. That they can deliver first aid with competence and manage incidents is because of their MEDIC First Aid training.
What is the biggest training challenge at your company?
Budgeting and scheduling
What is the most difficult part of managing an internal Training Center?
Employee scheduling and working within a limited budget
TC Name: ITR Treinamentos, Rio de Janeiro, Brazil. WWW.ITRTREINAMENTOS.COM.BR
Director: Robson Esteves Gomes
How long have you been in business? 10 years as an external, sole-proprietor ASHI TC
What is the biggest challenge for you and your business?
Finding new customers and recognition of ASHI and MEDIC First Aid training programs
Based on what you know now, what advice would you have given yourself when you were starting out?
Our population does not have a good understanding about first aid. We must [be committed to this] training in order to have a healthy population.
Of your business or training investments that cost less than $500, what has given you the best return?
The ASHI ACLS and PALS courses
TC Name: Gateway Community Services, Jacksonville, FL https://www.gatewaycommunity.com/
Director: Terry Brennan
How long have you been in business? 5 years as an internal, non-profit ASHI and MEDIC First Aid TC
Where do you see your business and the emergency care training industry in the next 5-10 years?
Focusing more on opioid overdose issues
Where do you go to stay current with the latest industry information and knowledge?
Bureau of Medicine Surgery (BUMED)
What are some of the most common misconceptions or mistakes you have seen/heard in your career?
Jamming a spoon in the mouth of seizure patients.
What is the biggest training challenge at your company?
Budget, scheduling, and coordinating training across multiple locations
What has your company done to make safety part of the day-to-day culture?
Discussions, postings, orientations, and providing sustainable training
Please share a success story about how you increased organizational leadership buy-in and support for your emergency care training efforts.
I brought back an opioid overdoser during my first month of employment.
What is the most difficult part of managing an internal Training Center?
Employee scheduling
We want to hear from you!
Share your wisdom with your TC peers by completing one of our 15-minute profile surveys.
If your TC provides training for individuals or organizations for a fee, click the "External TC" button. For those TCs that offer training for employees/members at no charge, choose "Internal TC."
|