Training Center Profiles
Meet Your Peers
Discover what your peers are thinking about the emergency care industry, the challenges their TCs face and the solutions they’ve found in their quest to make their workplaces and communities safer.
CPR Training Solutions
Brand: ASHI and MEDIC First Aid
Director: Kira Miller
City, State: San Jose, California
Website: http://www.cprtrainingsolutions.com
Type of Training Center: External (Training for individuals or organizations for a fee)
Business Structure: For-profit organization
How long have you been in business? 26 years, offering ASHI and MEDIC First Aid for more than 10 years
What is the biggest challenge for you and your business? Finding new customers
How do you market your business? (ranked in order of importance)
- Website
- Online advertising
- Speaking as an emergency care expert at public events
Of your business or training investments that cost less than $500, what has given you the best return?
- YELP has been wonderful for my business.
- Networking is always great; I have founded three different groups over the course of my career.
- My degree and a minor in Business has always helped me because I am able to do my own bookkeeping. But that was a lot more than $500, so I digress....
- Having lived in the San Jose area my whole life, I think word of mouth and referrals from friends continues to be my best advertising.
- We all sit bored in traffic: advertise to that captive audience! I had a license plate frame that said "Learn CPR" with my phone number, and I got one of my best customers when their bus driver saw my rear window sticker with my website.
What strategies or investments have proven to be a waste of time and money?
Newspaper ads, mass emails, newsletters, trade shows
Based on what you know now, what advice would you have given yourself when you were starting out?
I would have gone with ASHI sooner instead of staying with another emergency care training organization!!
What are some of the most common misconceptions or mistakes you have seen/heard in your career?
- Instructors who tell students they might do something wrong while performing CPR, or say things like, “Breaking ribs while doing CPR is really bad.”
- Students worry they won't remember what to do in an emergency. Based on the rescue stories I have heard, and on my own experience, I tell them, “You will remember, and then lose your cool after the event. And that is completely normal.”
Where do you see your Training Center and the emergency care training industry in the next 5-10 years?
Hopefully a drone will drop my equipment off at the site where I am teaching. Well, at least it can deliver an AED....
I believe that my customers appreciate being able to call me every two months or two years or whatever length of time passes, and they know they will get good, consistent training and service. I don't think that will change. I also haven't raised my prices in over 15 years; I put the onus on me to make up the difference in volume instead of on my customers.
I already do a large amount of blended learning and I think that will continue to grow in the industry, but some companies still want the regular classroom experience. I utilize digital books and feel that is the best way to be "green," and students appreciate saving trees!
Where do you go to stay current with the latest industry information and knowledge?
ASHI, American Heart Association, fellow instructors network
Can you share a favorite Good Samaritan story about your students?
There are so many over the last 26 years! My friend was at a high school lacrosse game, and had to run around and find an AED for a 52-year-old mom who went into SCA in the stands. She found it and brought it to the scene, and today someone has their mom alive and well thanks to that intervention. My friend has an implanted defibrillator, so she is very aware of the importance of rapid response with an AED.
Baldwin Area Medical Center
Brand: ASHI
Director: Angela Branum
City, State: Baldwin, WI
Type of Training Center: Internal (Training for employees/members at no charge)
Business Structure: Non-profit corporation
How long have you been an ASHI/MEDIC First Aid TC? 3-5 years
Based on what you know now, what advice would you have given yourself when you were starting out?
Focus on creating a solid foundation of organization for training documentation first to reduce headaches later.
Where do you see the emergency care training industry in the next 5-10 years?
I see us moving to more computer-aided skills testing and increasing our economic efficiency by adding in-house ACLS trainers.
Of the training investments that cost less than $500, what has given you/your company the best return?
An Association for Talent Development (ATD) Professional Membership, in both the national and local chapters.
Where do you go to stay current with the latest industry information and knowledge?
HSI, FEMA, ATD website, AHA
What strategies or investments have proven to be a waste of time and money?
Completing the skills portion of the blended learning on an as-needed basis is so inefficient, since I have to get the equipment out of storage, reserve a room and set up the mannequins. I now set up three days each quarter in advance to test out on skills and make very few exceptions.
What are some of the most common misconceptions or mistakes you have seen/heard in your career?
There have been many students that get so nervous about doing something wrong that they don't do anything!
Is emergency care or other workplace safety training your primary job function at your organization?
No.
What is the biggest training challenge at your company?
Budget, scheduling
What is the biggest challenge for you and your business?
Recognition of ASHI and MEDIC First Aid training programs as equivalent to AHA. We follow the same guidelines, but if our staff work at other facilities, they do not accept ASHI, and are forced to get their certification elsewhere, or get a duplicate certification.
What has your company done to make safety part of the day-to-day culture?
Regular tips and hints in the weekly newsletter, regular inclusion of frontline staff to report and investigate issues.
Please share a success story about how you increased corporate leadership buy-in and support for your emergency care training efforts.
We created a proposal to switch from AHA to ASHI CPR training, with a fully-loaded ROI with costs and benefits. We even included the page from the TCAM that described the foundations of ASHI being the same as AHA. It was approved and we started saving quite a bit of money, while increasing the quality of our in-house training.
What is the most difficult part of managing an internal training center?
Time!
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