Training Center Profiles
There’s nothing more valuable than the been-there, done-that advice we can learn from our industry colleagues. In our Customer Spotlight feature, we share the ideas, lessons learned, and best practices of our Training Centers. Read on to discover how they make their TC a success.
Please note, some of the questionnaires were submitted prior to the COVID-19 pandemic.
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Training Center (TC) Name: Extra Training Solutions
TC Director: Ian Starkey
TC Location: Fort Mill, South Carolina
Website: www.extratrainingsolutions.com
Brand affiliation: ASHI for 6 months, but 25 years as a paramedic
What is the biggest challenge for your business? Getting the client to understand and appreciate the value and need for First Aid and CPR/AED skills.
What do you do to market your training business? Face to face, word of mouth marketing. Various trade shows and networking.
Based on what you know now, what advice would you have given yourself when you were starting out? Not to be discouraged by clients initially saying no.
What are your plans for your Training Center for the next 5-10 years? Slow steady growth with an emphasis on quality, not quantity, of training.
Of your business or training investments that cost less than $500, what has given you the best return? CPR Mini Key Rings branded with my company.
What strategies have proved to be a waste of time and money? Social media advertising
Where do you go to stay current with the latest industry information and knowledge? ASHI Otis Portal, and various trade publications and websites
Can you share a favorite Good Samaritan story about your students? In January 2019 I had a ROSC (return of spontaneous circulation) with CPR and AED use in an airport.
Do you have any specific training tips, such as props, scenarios or exercises, that you would like to share? Don't beat the student to death with knowledge and presentations only. Keep it informative but relatable to the industry you are teaching to show them the value of how these skills and this knowledge will have a direct impact on them both on the job and at home. Add humor and be approachable as an instructor. Stay after class to listen to stories and offer advice to students. Understanding your client and the motivation for taking the class is paramount to success.
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Training Center (TC) Name: Save A Life Now Training Center LLC
TC Director: Valentina Cordoba
TC Location: Holly Springs, North Carolina
Website: www.CPRnowNC.com
Brand affiliation: EMS Safety for over 2 years, now also ASHI
What is the biggest challenge for your business? Marketing
What do you do to market your training business? Facebook, Google posts, website, word of mouth
Based on what you know now, what advice would you have given yourself when you were starting out? Promote on Facebook and Google more.
What are your plans for your Training Center for the next 5-10 years? To continue to grow and expand my service area, and possibly add more trainers.
Of your business or training investments that cost less than $500, what has given you the best return? My website and marketing
What strategies have proved to be a waste of time and money? Free classes, attending events
Where do you go to stay current with the latest industry information and knowledge? EMS Safety Services website and Otis portal
Do you have any specific training tips, such as props, scenarios or exercises, that you would like to share? Be thorough, allow students to ask questions and give feedback. Do role play training to make sure everyone is confident with the training received. Be accessible to students even after the training is completed via text.
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Training Center (TC) Name: D. S. McBane, Consulting
TC Director: Deborah McBane
TC Location: Brimley, Michigan
Brand affiliation: ASHI and MEDIC First Aid for over 2 years, but in business since 2004
What is the biggest challenge for your business? Right now COVID-19
What do you do to market your training business? Mostly word of mouth marketing.
Based on what you know now, what advice would you have given yourself when you were starting out? Join an organization like HSI earlier. It has so many helpful features.
What are your plans for your Training Center for the next 5-10 years? Increase preparedness, and first aid/CPR training.
Of your business or training investments that cost less than $500, what has given you the best return? Preston manikins, and good AED trainers.
What strategies have proved to be a waste of time and money? Free trainings
Where do you go to stay current with the latest industry information and knowledge? Conferences, authoritative websites
Can you share a favorite Good Samaritan story about your students? At an awards dinner with some of my students, a person began to choke. Two of the students identified the problem and went to offer assistance to the victim.
Do you have any specific training tips, such as props, scenarios or exercises, that you would like to share? I write my own scenarios and exercises and gear them to my clienteles’ work environment. I also use moulage to create fake injuries and act out the parts of ill or injured victims. Students rave about it, and the evals prove they get more out of the experience.
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Training Center (TC) Name: The Wright CPR Training Center
TC Director: Audrey Wright
TC Location: Brentwood, California
Brand affiliation: ASHI and MEDIC First Aid for 3 years, but in business for 20 years.
What is the biggest challenge for your business? Scheduling clients
What do you do to market your training business? Place ads in community mailer and word of mouth marketing
Based on what you know now, what advice would you have given yourself when you were starting out? I should have started sooner.
What are your plans for your Training Center for the next 5-10 years? To promote and train Instructors.
Of your business or training investments that cost less than $500, what has given you the best return? Manikin/AED
What strategies have proved to be a waste of time and money? Not promoting my business
Where do you go to stay current with the latest industry information and knowledge? ASHI/MEDIC First Aid/AHA
Do you have any specific training tips, such as props, scenarios or exercises, that you would like to share? Keep supplies, be professional and make classes interesting. Give students helpful handouts.
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Correction: In our last newsletter, we included a profile of Head Start of Lane County with an incorrect list of TC Instructors. Here is the corrected list of Instructors shown from left to right: Bethany Pritchard, Russel Cox, Christine Hendrick, Valerie Haynes, Jean Sperry, Heather Shulmire, Lonnie Stone, Jen Cooper, Alissa McPherson, Gabriela Fabian-Santiago, Jorjie Arden, Lauri Noda, Silvia Hartsock, Heidi Johnson
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